Profound changes involved in the habits of travellers when deciding on a purchase, in addition to the decline of traditional tour operator models, along with a severe lack of travel opportunities as they require a more aggressive sales campaign, take the sector –a model of demand mainly based on quantitative criteria– to a model of supply with a more qualitative approach, whether being an experiential model or one focussed towards travel motivational factors.
The adaptation of companies and tourism management models to this environment requires new marketing and distribution capacities, as well as new collaborative management models, which at the same time become a necessity and a transforming opportunity to substantially improve the competitiveness and earning power of companies and tourist destinations.
MindProject introduces a complete revision of the Promotion, Marketing, Sales, Customer Loyalty and Collaborative Environment strategies, on the basis of the “Virtuous Circle for the Commercialisation of Tourism Products & Services” scheme, taken as the guideline for a sound transforming plan with immediate impact and measurable in the results for the mentioned areas.